Analyzing an Advertisement for a Texas Instruments Calculator
Get your own. These words literally speak for themselves when it comes to the Texas Instruments calculator: TI-83+ silver edition. “Get your own” is the title that appears at the top of the advertisement for the TI-83+ silver edition. The title is reemphasized by a group of teenagers pictured below the title. The teens pictured in the photo are all playfully trying to get their hands on the coveted TI-83+ silver edition-graphing calculator. Directly below the picture of the teens, is a graphic of an enlarged graphing calculator, and displayed on the screen of the calculator is the new phonebook feature. Then, to the right of the graphic are three short phrases that reemphasize and support the title of the advertisement. These phrases state: more power, more speed, and more fun. Preceding these three phrases is a web address. The address shows the TI-83+ silver edition calculator in more depth, and also reiterates the title of the advertisement. The website is gottagetyourown.com is implying that all students need their own calculator, and the TI-83+ silver edition is the best choice.
The advertisement was found in the September issue of Teen Magazine. The author carefully planned the placement of this advertisement with the viewers in mind, for he or she was targeting those returning to school. The author most likely chose Teen Magazine to present the advertisement for reasons mostly relating to the viewer. The individuals that read Teen Magazine are in general teenagers that are attending school. Targeting teens in general would be a plus in the sense of advertising, for teenagers are interested in new technology, and want to have the latest fashion, or in this instan! ce the latest technology. Another advantage to the choice of Teen Magazine would have been the popularity of the magazine. Teens, or girls in general read this magazine, and by placing an ad such as this in the magazine would generally boost sales. Another aspect of this ad that would commonly appeal to the teen age group would have been the choice of colors, and the background of the advertisement.
As far as background goes, historical background is also relatively important in the relevance of the TI-83+ silver edition graphing calculator advertisement. Teens have many choices when it comes to graphing calculators, so that is probably why the author chose to include a feature that not all calculators have. The phonebook feature would appeal greatly to the viewer, hence its purpose. This particular feature, the phonebook, would be of importance because in the past no calculator including all other Texas Instruments...