Business Strategy Of Virgin Atlantic Airlines

1627 words - 7 pages

Business Strategy of Virgin Atlantic Airlines

Contents
1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat of new entrants 5.4 Power of customers 5.5 Power of buyers 6) Opportunities and Threats of Airline industry 7) Internal analysis of Virgin Airlines: Strengths and Weakness 8) Financial Statics of Virgin Atlantic Airline 9) Strategic Changes of Virgin Atlantic Airline 10) Conclusion 11) Bibliography *1) INTRODUCTION TO *AIRLINE INDUSTRY http://www.investopedia.com/features/industryhandbook/airline.asp 2) DRIVERS OF GLOBALISATION USING YIP’S MODEL {draw:frame} 2.1 Market Globalisation: 2.2 Cost globalisation: http://adg.stanford.edu/aa241/intro/airlineindustry.html 2.3 Globalization of Government policies: http://findarticles.com/p/articles/mi_qa3766/is_200110/ai_n8986735 2.4 Globalisation of competition: http://adg.stanford.edu/aa241/intro/airlineindustry.html 3) LOCLISATION- ARGUMENTS AGAINST GLOBALISATION Asia is the most regulated market and is dominated by national flag carriers. Domestic fares are strictly regulated but international fares are less so. The US, by contrast, has been deregulated since 1978 and it is a market-driven industry. Domestic traffic is almost completely deregulated (except for specific issues like safety), but international traffic is governed by constraining bilateral agreements www.vocationallearning.org.uk/teachers/subjectspecific/supportpacks0405/pdf/tour_resources_d.pdf+deregulation+in+airline+industry 4) PESTLE ANALYSIS: POLITICAL FACTOR: http://books.google.co.uk/books?id=cVu4E4eB5lAC&pg=PA50&lpg=PA50&dq=political+factors+airline+industry&source=web&ots=4vLQOblWFr&sig=BT-uHKjLV7YAGV3sQHqrCY-E6cw&hl=en&sa=X&oi=book_result&resnum=10&ct=result#PPA50,M1 ECONOMICAL FACTOR SOCIAL FACTOR TECHNOLOGICAL FACTORS: Video Conferencing: As to the requirement of the business class, a lot of business people have to travel a lot around the world to attend the meetings and conferences to boost their business. They are the main backbone of the airline industry as the airline companies get heavy revenue from them as being the passenger of the business class. But as to the modern age of science and technology airline industry would have to suffer badly in the near future as these business people are now-a-days relying on the aspect of video conferencing as it had made their life much easier and convenient. Now they don’t have to travel so frequent from country to country as they are managing it straight away from their respective offices through the Video Conferencing. So in...

Find Another Essay On Business Strategy of Virgin Atlantic Airlines

implementation of IT strategy in business

937 words - 4 pages have an implementation of information technology and system strategies in their business processes. This is because the elements of Information technology and systems are became expanded in this ages. Faiza sdn bhd needs to have concerned on the particular element that give them the new strategies in implementing information technology and system. i) The Cloud The use of cloud computing as the business information technology and system strategy

Marketing & Strategy of A start-up Business

2884 words - 12 pages Sportspark for a healthy treat. Reference 1. Anitsal. I, Girard. T. 2012: An application of services marketing mix framework: How do retailers communicate information on their sales receipts? Journal of Business Study, 13,77-90 2. Aslan. I. 2012: Creating strategies from TOWS matrix for strategy sustainable development of KIPAS group. Journal of Business Economics& Management, 13, 95-110 3. Anderson, L. M. & Taylor, R. 1995: McCarthy's 4Ps

The Business Strategy of Loreal Group

2488 words - 10 pages . Bans Cosmetics With Animal-Tested Ingredients, The New York Times [online], 11 March 2013. Available at: http://www.nytimes.com/2013/03/11/business/global/eu-to-ban-cosmetics-with-animal-tested-ingredients.html?_r=1& [Accessed: 1 February 2014] BBC. (2013). EU bans sale of all animal-tested cosmetics, BBC [online], 11 March 2013. Available at: http://www.bbc.com/news/world-europe-21740745 [Accessed: 1 February 2014] Elgot, J. (2013). European

The Importance of Aligning IT Strategy and an Organization's Business Strategy: A Case Study of Metalco

1558 words - 6 pages Strategic alignment maturity addresses the ability of organizations to adapt their IT and business strategies in a harmonious fashion. This alignment evolves into a relationship where the function of IT and other business functions adapt their strategies together. Early research on the topic has shown that organizations that show a high level of alignment maturity seem to be more capable of executing strategy as critical enablers of strategic

Critical Appraisal Of Amazon.Com Current E-Business Strategy And Activities

1477 words - 6 pages advantage of this approach is that the incremental costs to expand the business, whether to multiple product line or geographically, are small. This strategy of perfecting before scaling helps in long-term survival and growth of the company. Customer Focus Since it's beginning, Amazon has always kept focus on the needs of its customer and never lost sight of it. This gives Amazon a strong foothold of the internet retail business. Playing on this

Book Review of Business Policy and Strategy: An Action Guide

4463 words - 18 pages Book Review in fullfilment of BUS406. The document will not fit in your space so if you want the rest I'll submit a second time, ONLY IF YOU TELL ME TO! -Book Review of Business Policy and Strategy: An Action GuideSubmitted in partial fulfillment of B.S. in Business AdministrationCentury University, New MexicoGrade = 95% {A}Business Policy and Strategy: An Action Guide, by Robert Murdick, R. Carl Moor and Richard H. Eckhouse, attempts to tie

Mode of Entry Strategy: a Comparison of a Commodity and an Equipment Type Business

1037 words - 5 pages reduces transportation costs, greater access to local knowledge and profits, and counter liability of foreignness (Quick, 2010; Carter, 1997). Therefore, analysis of a business, the industry, and the environment of home and host country is necessary to determine the best mode of entry. Agricultural commodities such as corn, is a type of business that would be most successful as an export business. From an industry point of view, there is little

Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

7663 words - 31 pages as flooding, terrorism and a weakening economy, the existing business model and strategy at FSH is incapable of responding and proactively adapting to such external conditions. As a result, the company is experiencing a drop in its share price (Refer to Appendix 14) as well as reductions in its earnings from quarter-to-quarter (Refer to Appendix 19). Thus, the limitation of its current strategy prohibits the company from operating at a level that

The Effectiveness of Marketing Strategy Used in Online Business Among Young Adults

2457 words - 10 pages Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | Business + Innovation. Retrieved January 24, 2014, from http://www.fastcompany.com/3021749/work-smart/10-surprising-social-media-statistics-that-will-make-you-rethink-your-social-stra Duckery, C. (2013, May 23). Role Of Internet Marketing In Online Business - exploreB2B. Retrieved January 30, 2014, from http://exploreb2b.com/articles/role-of-internet-marketing-in

Strategy of international business

2136 words - 9 pages other around the globe. To be profitable in such an environment, a firm must make clear and viable strategic choice with regard to its position on the efficiency frontier, and take actions at the operational and strategic level that support this position. Thus, strategy is often concerned with identifying and taking actions that will lower the costs of value creation and/or will differentiate the firm's product offering through superior design

Canadian Airlines was unsuccessful in their business venture due to their failure to plan for the future, poor business ventures, and refusal to accept their part of the market share

1266 words - 5 pages In 1987 Calgary based regional carrier Pacific Western Airlines formed Canadian Airlines after their purchase of CP Air. Two years later they purchased Wardair, which established them as a major airline within Canada. However over the following 10 years Canadian was faced with many problems which led to their merger with Air Canada in the year 2000. Canadian Airlines was unsuccessful in their business venture due to their failure to plan for the

Similar Essays

Overview Of The Advertising Tactics Of The British Virgin Atlantic Airlines

2918 words - 12 pages lure of providing a more enjoyable customer experience i.e., comfort and luxury. This paper serves to highlight the advertising tactics that British Virgin Atlantic Airlines uses to maintain loyal customers. A brief history of Virgin Atlantic and a general description of branding as a marketing tactic is also provided in this document. Lastly, this paper will connect the four P’s of Marketing, developed by Edmund Jerome McCarthy (1964), to Virgin

Pricing Strategy Of Low Cost Airlines

5130 words - 21 pages travellers may indeed be newly generated leisure travellers, while others travellers attracted away from other modes. Business travellers have embraced low cost airlines in Europe , and while there is clear evidence of price elasticity in this market, business travellers are more likely to accept higher fares than their leisure compatriots. This research seeks to assess these issues by examining the pricing strategies adopted by three low cost airlines

The Impact Of Globalization On Qantas Airlines Marketing Strategy

1769 words - 7 pages planning purposes. By segmenting the market, a variety of customers’ needs can be met which might also lead to the completion of financial goals at quicker rates as well as improved competitiveness from the airline. Qantas segments its market into two main groups: business and leisure travellers. A number of smaller airlines have been established by Qantas each with their own target market and pricing strategy eg Jetstar is a budget airline that

The Roles Of Operation Strategy In Business

1665 words - 7 pages advantage by implementing operation strategies are Apple (by offering value-added service), Coca-Cola (by distribution control), Disney (with long-term planning of strategy), Hewlett-Packard (with supply chain integration with IT solutions), Sport Obermeyer (by accurate response method), Toshiba (by connecting operation strategy with business strategy), Toyota (with operational efficiency (just-in-time)), Virgin Atlantie (by offering full
Prijs laagste | Cases & Sleeves (551194) | Afstand: dichtstbijzijnde eerst