Comparing And Contrasting American And Japanese Marketing

2209 words - 9 pages

Competition in the business world is fierce and in order to survive companies must expand. “With the increasing globalization of markets, companies find they are unavoidably enmeshed with foreign customers, competitors, and suppliers, even within their own borders,” (Cateora-Graham, 2007). One way in which many companies have done this is by going global. International marketing, although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments.

CULTURAL INFLUENCES
“It should not be surprising that Japanese marketing practices vary from traditional Western marketing practices because marketing is the process of satisfying wants and needs and these desires vary tremendously among cultures,” (Howard, 1999). The Japanese have been noted as leaders in marketing techniques. However, the Japanese may not be as adept in the marketing field as once thought. The Japanese view the field of marketing much differently than Americans do. The Japanese believe that “if a good, quality, lower-priced product is produced based on consumer information, people should buy it,” (Howard, 1999). The Japanese do not place marketing very high on their list of priorities. This is very different from their American counterparts. American companies value marketing highly. Japanese companies place more emphasis on production and manufacturing.
Cultural differences between American and Japanese markets have a great influence on the marketing in both countries. One of the interesting facts about the Japanese is that they share a high standard of quality in their products. Although Japan exports many inexpensive products, such as inexpensive electronics and toys, Japan imports high-quality, more costly goods than the United States does. The Japanese culture demands higher quality products than the American culture. “Americans seem to be able to conduct a trade-off between price and quality, and are willing to accept lower quality goods (discount stores, etc.) for a break in the price,” (Howard, 1999). This is very different from the Japanese consumer, who believes that the labor that goes into high-quality goods and services is the way in which a company can demonstrate to the customer that they are valued. Americans however, demand more variety, lower costs, and faster service. The Japanese desire for high quality, paired with the focus on manufacturing, is somewhat detrimental for Japanese marketing. Today’s business world is fast-paced and timing is essential. While American marketers are able to get their product out to the consumer almost as soon as a need is identified, Japanese marketing...

Find Another Essay On Comparing and Contrasting American and Japanese Marketing

Comparing and Contrasting The Outsiders Essay

802 words - 4 pages group of friends, you will find that he is a gold-hearted person. Although the movie and the book, both entitled The Outsiders, contain several similarities, they have many differences as well. To begin with, when comparing the book and the movie, you will find they both tell the story of fourteen-year-old Ponyboy Curtis who is the youngest brother in the Curtis family. He earns good grades, loves sunsets, and grows up in Tulsa, Oklahoma, in a

Comparing and Contrasting Labor Unions Essay

805 words - 4 pages During the Victorian age, and up until about the 20s, labor unions were new developments. They had existed before, but on a much smaller scale. The labor unions that did exist were all vastly different. Some were conservative, while others were extremely radical. The Industrial Workers of the World are an example of a more radical group, while the American Federation of Labor is more conservative. The two unions had contrasting opinions to the

Comparing and Contrasting Leadership Models

2167 words - 9 pages Comparing and Contrasting Four Leadership Models and TheoriesThe following paper outlines the comparison and contrast of four leadership models and theories. The purpose of this paper is to acquaint readers with the basic concepts underlying each model and theory. A review of the scholarly studies on leadership shows that there is a wide variety of different theoretical approaches to explain the complexities of the leadership process (e.g., Bass

Comparing and Contrasting Ulysses S. Grant and Robert E. Lee- Two Icons in American History

781 words - 3 pages that it can survive and dominant in American life. Ulysses S. Grant was a man who grew up the hard way. He was the son of a tanner on the Western frontier. He was a man that looked mainly towards the future and could careless about the past. Grant view everything as one, he wanted to unify the nation. He believed that only way he can flourish was if his community can also prosper. To Grant his community was all of America from coast

Comparing and contrasting HP and DELL

3429 words - 14 pages Comparing and Contrasting HP and DELL Scope and OutlineThe scope of the report is to compare the practices followed in two companies, "Hewlett-Packard" and "Dell Computers", and the reasons for their success. The comparison is done on the basis of structure, technology, culture, fit with the environment.The outline of the report is as follows:Brief introductionOrganization structureTechnology and systemsCultureFit with environmentFuture

Comparing and Contrasting Structuralism and Behaviorism

582 words - 3 pages In this paper I will be comparing and contrasting to very different theories in psychology, structuralism and behaviorism. Under the theory of structuralism psychologists mainly used introspection to describe mental life. Whereas, in behaviorism psychologist try to observe the behavior of living things in the universe. Throughout this paper I will be looking into the validity and acceptance of both theories. In structuralism, psychologists use

Comparing and Contrasting Military and Civilian Jobs

605 words - 2 pages I have worked many types of jobs. I have worked in the civilian world and the military world. There are so many people in the world that don't see or understand what kind of similarities or differences there are between the two. I have enjoyed working both types of jobs and I like them both so much that currently I am working in the military and civilian world. When comparing and contrasting a civilian job versus a military job you will find

Comparing and contrasting homeschool and public school

995 words - 4 pages well as I can because it is important to consider all of the facts when comparing and contrasting anything. It is especially important when covering a subject as widely debated as forms of education for youth. Even though similarities are few in number, they are still there, and they are important. Firstly, all children are taught through textbooks, teachers, worksheets, or online material regardless of whether they are studying it at their

Comparing And Contrasting Jesus And Mohammad

1644 words - 7 pages Comparing and contrasting Jesus and Mohammed Jesus & Mohammed Jesus and Muhammad are two very different individuals that have kind of a similar history and at the same time a very different history. They both break off from an established religion and started their own. They had been banished by the other religions and the cities they lived in. Most religions are thought to be separate and different than any other religions. As

Comparing and Contrasting Statins and Fibrates

1385 words - 6 pages immunosuppressive medications, such as cancer medications, steroids, and medications that prevent organ transplant rejection, may also interact with fibrates. Additionaly, fibrates drugs interactions involve pain or arthritis medications, such as aspirin, tylenol, advil, and aleve ("Fenofibrate", 2013). In conclusion, comparing and contrasting the clinical uses, precautions, side effects, contraindications, and interactions of statins

Comparing and Contrasting Digging and The Follower

1914 words - 8 pages Comparing and Contrasting Digging and The Follower In this essay I will be giving quotes and explaining about two pieces of poetry, written by Seamus Heaney. The two poems I will be writing on will contrast and his memories on his rural childhood. The poems will be "the follower" which takes us back to Heaney as a child wanting to follow in his father's footsteps. I will also be writing on "digging", which takes us

Similar Essays

Comparing And Contrasting The French And American Revolutions

767 words - 4 pages In comparing and contrasting the French and American Revolutions, are notable differences but there are similarities as well. Of course, each was fought for a different cause. The American Revolution was a break from the mother country, Great Britain. It was a matter of independence as an individual state, prompted in part by unfair taxation and religion. The Revolution involved a series of colonies, rising up against an oppressor, with the help

Comparing And Contrasting Speeches

1444 words - 6 pages Gettysburg Address and the Iron Curtain are very comparable speeches, in content and delivery. Abraham Lincoln, US president, delivered his famous speech , The Gettysburg Address, on November 19, 1863 in Gettysburg, Pennsylvania. Only about 80 years later, Winston Churchill, British Prime Minister, gave his famous speech the Iron Curtain on March 5, 1946 in Fulton, Missouri. Both of these speeches were meant to rally the American people. Each of the

Comparing The Japanese And American Health Care Systems

1758 words - 7 pages and it seems that the use of that technology has helped them advance in Health Care as well. In comparing both Japanese and American Health Care Systems I am hoping to find if Japanese Health Care is better than our American Health Care System. Population and Health Status Japan's 2008 total population was 127.69 million though its younger population has decreased as the older population has increased. Japans older population is living longer

Contrasting And Comparing, "Ps2/Xbox" Essay

632 words - 3 pages Comparing and Contrasting PS2/Xbox They are both game consoles, are marked at the same price, and sold to millions of users around the world. Sony's Playstation 2 and Microsoft Xbox have many similarities, but there are also many differences between them. PS2 provides four unique controller modules: the Dual Shock Analog Controller that may be purchased in four different colors, the Dual Shock 2 Analog Controller that comes
computer history - 1079 Words | EUR 9,99 | Più cari