Disney's Success As A Company Essay

1107 words - 4 pages

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)
“The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.” (Unknown, 2008) Disney Company provides business standard and ethics training to all of its domestic and international employees through a web based tutorial to ensure that all employees representing the Disney Co. act ethically and legally within the company’s standard of business conduct. (Unknown, 2008)
Disney is continually upgrading and modernizing all aspect of its company to keep up with today’s technological advances; from advances in digital movies and digital game versions of the movies to virtual and interactive rides and on-line components. Disney has come a long way form its humble beginnings when Walt Disney started the company. "Pretty soon you will have graphics in video games that look just like movies, but will react in real time, and guests will expect us to do much more than that when they come to our parks," said Bruce Vaugn, vice president of research and development for Walt Disney Imagineering. (Ogles, 2005)
A huge internal factor that impacts the functions of management is the increasing desire and pressure to “Go Green.” People choose what they buy, where they work, and how they live based on preserving the precious resources of our planet. They are now looking at the companies they purchase from to see if they are taking this matter into account when making their business decisions. Disney’s recognition of the importance of this factor led them to plan and pledge to a recycling and waste prevention program in the United States that has had many beneficial effects for the environment. The Walt Disney Company, according to an EPA report based on 2005 records, “has reduced an equivalent of more than 71,000 metric tons of carbon dioxide” (Disney, 2008). Continual planning and organization is underway to enhance green building designs for all Disney hotels by next Earth Day. Disney’s officials say they are very committed and with great leadership and control it is definitely possible (Disney, 2008).
External factors are those that affect business from outside the organization. There are several external factors that affect the outcome of day to day business, even for a huge corporation like Disney. Walt Disney has been known for its family entertainment for more than eight decades. It started small in the 1920s and has grown phenomenally today to a global corporation. Even a business this powerful and profitable is affected by external factors.
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