Ethics In Public Relations Society Of America

811 words - 3 pages

The Public Relations Society of America's Code of Ethics has a foundation that lies in the Member Statement of Professional Values. These Values include advocacy, honesty, expertise, independence, loyalty, and fairness. There are also six provisions involved in the PRSA Member Code of Ethics: Enhancing the Profession, Conflicts of Interest, Safeguarding Confidences, Disclosure of Information, Competition, and Free Flow Information. Of all the Principles and Values listed above, I find the most important of the list to be the Value of Fairness and the Principle of Free Flow Information.

The Core Principle of Free Flow of Information states, "Protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society" (PRSA 8). What this means is that the member should be honest in all proceedings, correct any erroneous information promptly, and be sure that the free flow of information is preserved and unbiased or unprejudiced, it is also included in the Free Flow Principle that all gifts are "nominal, legal, and infrequent" (PRSA 8). The Value of Fairness states that members should, "deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public" (PRSA 7). It also claims that it is the member's responsibility to respect opinions and most importantly support the right of free expression. This Value and Principle go hand in hand when evaluated on a level concerning the Members Code of Ethics. Both encompass the relationship the member holds with the public, clients, and others. While the Free Flow Principle states that integrity should be maintained, the Fairness Value indicates that all of the previously mentioned people should be treated fairly, without a fair treatment, integrity will not exist. It is impossible to have integrity and no fairness or fairness without integrity. The second point under the intent of the Free Flow Principle is to aid in decision making, while the second point under Fairness states to respect all opinions and support others rights. Like integrity and fairness, I find that aiding in decision-making goes hand in hand with respecting the opinions of others. How is one to aid in decision making without listening to and supporting the ideas of other people involved in the decision?

The enforcement mechanisms are specifically outlined in the code by saying that the "Public Relations Society of America's Board of Directors retains...

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