Feasibility Study Of Imported Biscuits Essay

1054 words - 4 pages

Feasibility Study of Imported Biscuits

1. BACKGROUND

There are many brands of biscuit available in the market. The market not only offers the biscuits manufactured in Nepal but also the biscuits which are exported from abroad. Even under the same brand name, the manufactures have introduced varieties considering different tastes preferred by different people.
This study focuses particularly on some of the popular brands of biscuits such as Britania, Parle, Priyagold etc which are exported from India to find out the market condition of such products and the potential market prospect for the similar kinds of product.

2. STUDY OBJECTIVES

The study has been conducted with the following objectives:

i. To explore the available brands of biscuits in the market exported from abroad (especially India) and the product lines offered by these brands.
ii. To find out the market price of the various brands available in the market.
iii. To find out the market share of the various brands of these biscuits available in the market and their expiry date.
iv. To find out the distribution channels being mostly used by the retailers and their pricing policy.

3. STUDY METHODOLOGY

The study is conducted through the direct interview with the retailers offering customers with the different brands of exported biscuits. The sample of 50 retailers is selected for the research purpose. The judgmental sampling method is used. Only the retailers of exported biscuits of the brands being focused in the study are considered.

According to the need of the study a formal interview with a structured questionnaire as well as an informal conversation regarding the topic is conducted to get as much information as possible.
The study is also focus on the distribution channels used for these products.
The distribution channels is traced through retailers and the interview is conducted to the intermediaries involved in the distribution of the products to get the necessary information.

4. MAJOR FINDINGS OF THE STUDY

i. Available brands of imported biscuits

Different brands of imported biscuits were found in the market. Mostly Parle and Britannia biscuits were easily found in the market. The following chart shows the availability of various biscuits in the market.

As shown in the figure Parle was available for sale in all the stores that has been visited, Britannia was available in 84.6% of the stores that has been visited, Priyagold was found in 23.1% of the store, Duke in 7.7%, and others in 15.4% of the stores that has been visited.

Among these biscuits Parle and Britannia offer large number of additional varieties of biscuits under it where as other brands of biscuits do not provide much varieties under them. Different varieties of biscuits provided by Parle and Britannia can be seen in the following tables:

Varieties of biscuits found under Parle brand

SN Types of Parle Biscuits
1 Marie
2 Marie Choice
3 Digestive Marie
4 Hide and...

Find Another Essay On Feasibility Study of Imported Biscuits

An Investigation Of Piaget’S Conservation Study

1291 words - 6 pages children are not cognitively developed enough to succeed at conservation tasks because their thinking is not governed by principles of centration and reversibility yet.MethodologyI elicited help from 2 children (1 girl, 1 boy) in a Sunday school nursery class of ages 5 and Anna; my tutee (1 girl) aged 8. The nursery children fall into the preoperational stage while Anna falls into concrete stage. I used jewel gems biscuits to replace coins (Figure

Strategic Business Analysis. Considering the potential acquisition’s profitability of the United Biscuits by the Finsbury Food Group

2753 words - 11 pages Untitled The aim of this assignment is to consider the potential acquisition's profitability of the United Biscuits by the Finsbury Food Group. Finsbury Food Group is one of the leading UK manufacturers of cakes and breads. The company's aim is to build a bakery business operating in the growing sectors of large markets to generate profitable growth for customers. The focus is to support two key consumer trends- health and

Export Marketing----A Scottish biscuit Company exporting plan

3143 words - 13 pages the marketing mix strategies, but it must focus on the main parts of them. So the combination of standardization and adaptation should be used in the Netherlands and Spain.6. ConclusionFrom this assignment, I learnt how to develop an export marketing plan briefly through the case study of a Scottish biscuits firm. It helps me to understand country screening and entry model selecting method deeply. Also I learnt how to manage and adjust the

Food Packaging

2184 words - 9 pages can contact the manufacturer or can make complain if they are not satisfied with the products with ease. Whereas, the HALAL logo is important for Malay consumers since they can only consume foods that are halal. Bothdrinks are manufactured in Malaysia. Next, comparison is made between Julie's Biscuits Cheese Sandwich and Hwa Tai Luxury Cream Vegetable Cracker (Cheese). Firstly, the dimension of the packaging for Julie’s Biscuits Cheese Sandwich

System Elements-Data Roles in System Development - End Users Systems Development Life Cycle – Feasibility CMGT 555 / Systems Analysis and Development

1323 words - 5 pages and is the cost worth the effort.Systems Development Life Cycle - FeasibilityWhen looking into system development it is essential that a feasibility study be performed. A feasibility study is a preliminary study undertaken before the real work of a project starts to determine the likelihood of the project's success. (University of Wisconsin Center for Cooperatives, 2001) It is the analysis of possible alternative solutions to the problem and a

Stoichiometry

3321 words - 13 pages study assesses your ability to use your knowledge and analysis skills to evaluate the feasibility of a business or start-up business. Through the analysis of existing or competing businesses, feasibility studies seek to determine the viability of a business idea.Contextualised Unit:A contextualised unit is one which draws on the content of at least two of the functions of Business Management. In this case you are required to apply your knowledge of

Argentina

565 words - 2 pages cultural icon, and Juan Peron a political leader. The foods that they eat are potato and flower dumplings, and fried cornmeal squares, but they mostly eat meat. The meat they prefer the most is beef because it is always tender and served in huge portions.Argentina eats more meat than any other Latin American country.Argentine's are also big consumers of dairy products like cheese, yogurt, and especially fluid like milk. They also eat a lot biscuits

Everyday Life of the Elizabethan Era

654 words - 3 pages convinced food? Yes it did! Biscuits were invented by the crusaders and they drank ale and wine as well. Water was not clean in the middle ages and people therefore drank wine and ale. “Honey was used to sweet alcohol drink called mead which was drunk by all classes.’’ [James Fenton].Wine was generally imported although some fruits wines were produced in England. Ales were mixed with malt and water while beer contained hops that held a bitter favor

The Medium Term Development Framework Plan Provision

841 words - 3 pages Objectives The feasibility study for the technology transfer at national level would result in the establishment of technology transfer centers at the national level along with its 5 Provincial Liaison offices. This would result in attaining of the following objectives and functions; Objectives: 1. To act as a registry of information by creating a DATA-BANK on the indigenous, alternate and imported technologies, products and consultancy

Stock trade project. Choose a particular stock and keep track the performance of this stock during the term. Write a summary of the stock's movement

1163 words - 5 pages Stock track projectDanone GroupINTRODUCTIONDANONE Group is a producer of fresh dairy products, packaged water, biscuits and cereal products. The Danone group is the worldwide leader in water and fresh dairy products and ranks second in biscuits.Over the years, Danone has taken strategic steps to achieve a worldwide presence and focus on three business lines: dairy products, biscuits and water. The Company's portfolio of brands and products

Case Study: New Century Health Clinic

592 words - 2 pages you work.*Your company has allocated this prospective "client request" to you*You will consult and work with this new client*It is the first time you have been put in-charge of a new client and new projectYou are required to perform following*Client user needs analysis*Feasibility study:[* Explain marketing, technical and financial issues*Explain operational, technical and financial feasibility of the project*SWOT analysis*Explain relationship

Similar Essays

A Feasibility Study Of Flavored Creamy Macaroons

721 words - 3 pages macaroons ingredients. The product produces for purpose of product quality, healthfulness, customer satisfaction and affordability which could be the basis for investor to pursue the business. Moreover, the researchers have a determination with the business to build in order to develop nutritious ingredients into a healthy product to aid adults, children and maintaining good nutritious food. Nature of Kind of Industry This study offers a feasibility

Market Feasibility Study Of Ottawa Housing

1867 words - 7 pages against Surrey, British Colombia that has similar characteristics to those of Orleans for data pertaining to percentage of senior. Surrey has 82% of its senior population as household owners. With a margin of error ±7%, it is safe to say that 75% of the seniors in Orleans are household owners.There are three main factors that need to be taken into account for providing a comprehensive feasibility analysis.First, not all the seniors who do

Feasibility Report. A Feasibility Study Of The Feasibility Of Implementing A Computerised Information System To A Stock Broking Busines

2189 words - 9 pages we need is out there, and our unique specifications are not overly sophisticated.The technical support that we need for a new information technology system is believed to be; hardware, software and additional IT staff to handle the system once it is up and running.Economic FeasibilityTo determine the economic feasibility we need to take a look at the price and the payback period of the project.Gordon Banks will have to deal with the additional

A Study Of The Operations Management At Holly Farm An Icecream Manufacturing Company. We Were Required To Find The Feasibility Of Expanding Teh Facilities And Production Processes

3659 words - 15 pages 1. IntroductionThis consultancy report is prepared for Holly Farm in order to improve its future business. In the second part of this report; 'Evaluation of Current Operations and Gillian's Business Strategy' and 'Conclusion', Holly Farm's operations will be critically evaluated in the aspect of current and future potential capacity constraints and any other operational problems. Also, I will discuss the feasibility of Gillian Giles' strategy
Six Years (2013) | Los 3 idiotas | 他是龙