Inside Toyland By Christine L. Williams

1261 words - 5 pages

Inside Toyland, written by Christine L. Williams, is a look into toy stores and the race, class, and gender issues. Williams worked about six weeks at two toy stores, Diamond Toys and Toy Warehouse, long enough to be able to detect patterns in store operations and the interactions between the workers and the costumers. She wanted to attempt to describe and analyze the rules that govern giant toy stores. Her main goal was to understand how shopping was socially organized and how it might be transformed to enhance the lives of workers. During the twentieth century, toy stores became bigger and helped suburbanization and deregulation. Specialty toy stores existed but sold mainly to adults, not to children. Men used to be the workers at toy stores until it changed and became feminized, racially mixed, part time, and temporary. As box stores came and conquered the land, toy stores started catering to children and offering larger selections at low prices. The box stores became powerful in the flip-flop of the power going from manufacturers to the retailers. Now, the retail giants determine what they will sell and at what price they will sell it.
One of the first things Williams noticed in the store was the workers themselves and the genders and races of people and the hierarchy of positions in both stores. In both toy stores, they had directors at the top, then management, supervisors, the associates, security, and cleaning crew. In Toy Warehouse, the directors and management were all white males except for Olive an African-American women, and the associates were both men and women, all of different races. The men mainly worked in the backroom and the women were the cashiers. The security officers at Toy Warehouse black men and the cleaning crew was three Latinas. They were also not unionized. At Diamond Toys, they were all white except for two African-American women and one Latina, who made up the cleaning crew. They were unionized. At Diamond Toys they sold “whiteness”, people see white people as being more educated and Diamond Toys sold themselves as a toy store that had expert workers who were educated at what they did. They catered to the upper-class white women adults who would be buying the toy for the child. Toy Warehouse though, sold to the children. Their ideal customer was the white middle-class mom. They played on their low prices and child friendly atmosphere. At both places, the manager who did the hiring used interpellation, a stereotype view of who should work where in the store and the employees themselves ended up taking on that stereotype and acting in the manner appropriate. If the manager had a certain person in mind for the position, for example, Toy Warehouse employed white women as cashiers; it would leave men out for the job, or the same with race. An example of Interpellation at Toy Warehouse was when an African-America man named Deshay who normally worked as a merchandiser, finding lost UPC’s and setting out the...

Find Another Essay On Inside Toyland by Christine L. Williams

Infiltration and Withdrawal in A Doll’s House

1245 words - 5 pages party, Ibsen describes, “[[Christine] Takes up her hat and cloak. Helmer's and Nora's voices are heard outside]” (Doll act III). Christine wants to leave, but Torvald and Nora interrupt her departure. Christine attempts to avoid a conversation with Nora and Torvald which shows her desire to leave the conversation before it starts. Somehow Christine gets trapped into the conversation by her presence in the house. However, she still ends the

Ricky Williams and Social Anxiety Disorder

2142 words - 9 pages celebrities face every day. Some of our heroes who we think are perfect may actually suffer from psychiatric disorders. One of the best running backs to ever play the game of football goes by the name of Ricky Williams. He had a successful career at the University of Texas where he was a two-time-All-American. Williams also won the Heisman Trophy in college, a prestigious honor awarded to the best college football player. He was later drafted

Women Autonomy

1261 words - 5 pages are more inclined towards neotraditionalism, then there is a massive conflict in what these heterosexual couples want out of their family, work, and shared lives. The Gender and Society article, “Gendered Organizations in the New Economy” by Christine L. Williams, Chandra Muller and Kristine Kilanski discusses many different gender issues in terms of these female geoscientists. One of the biggest issues, as seen in The Unfinished Revolution is

Phantom of the Opera and Water

1446 words - 6 pages Samantha Van Den Elzen Van Den Elzen, 1 Mrs. Jennings ENG4U1 May 15, 2014 CPT Essay – Phantom of the Opera and Water Christine and Erik used romantic relationships to discover themselves while Chuyia created a family in order to discover who she was. Christine, Erik and Chuyia followed in the ways of Gandhi in finding themselves by losing themselves in the service of others. Relationships are the key factors for every character to

Crushed Dreams in The Glass Menagerie

1243 words - 5 pages Crushed Dreams in The Glass Menagerie       Tennessee Williams is known for his use of symbols, tension, and irony. Williams uses all of these components to express the central theme of The Glass Menagerie - hope followed by despair. Each of the characters has dreams that are destroyed by the harsh realities of the world.               As the narrator blatantly admits, 'since I have a poet's weakness for symbols', symbols are

Nutrition and Childhood obesity

815 words - 4 pages . Research by Dr. Richard J. Deckelbaum and Christine L. Williams (2012) indicates that these increases have been seen throughout all racial and ethnic backgrounds. Although some racial and ethnic backgrounds were affected more than others, it is clear that girls happened to be more affected than boys. Between the National Health and Nutrition I and III surveys, performed over a course of twenty years, the percentage of obese young girls has increased

Roger Williams

1746 words - 7 pages in 1630. In the colonies, Williams felt it was best for a man who continually spoke out against the Church of England for being too involved in the Government actions, to be rather than face the fire of being a heretic. After reading "Roger Williams", a biography written by Edwin Gaustad, the feelings, thoughts, and actions of Williams are shown through literature by Williams, letters between Williams and John Cotton, and Williams's actions with

Illusions of Escape in The Glass Menagerie

3178 words - 13 pages "extricate himself from his coffinlike existence" (Presley 51).  He is tormented by the constant redirection from his mother and cannot take it anymore. Tom is "starting to boil inside" (Williams 719).  His problem, though, is his devotion to his sister.  He knows that without his financial support Laura will be in trouble. He is in the middle of a dilemma.  For a while he tries to satisfy his craving for adventure by retreating to the movies.  After some

Terry Tempest Williams

1782 words - 7 pages ] healing” (237), acting as a haven where she can face her recent contact with mortality. Williams thinks and lives by Mother Nature; she expresses herself through the birds and the earth’s cycles. The cave is a unique, small piece of nature that belongs to her. Inside, Williams can think and act on her terms. Before the funeral, Williams works alongside her grandmother to prepare her mother’s body according to Mormon tradition. But before they

Analysis of The Case of Guy Paul Morin

1907 words - 8 pages regards to Guy Paul Morin and his connection with the case. Detectives Bernie Fitzpatrick and John Shephard, followed up on the lead given by the Jessop’s. They conducted a interview with Morin outside his family’s home during which Morin described Christine as a “sweetheart” then added that “little girls are sweet and beautiful, but grow up to be corrupt” (Katz, 2011). This conversation had been recorded without Morin being aware at the time of

Mystery of Cancer

1094 words - 5 pages correlation, the bomb testing in the 1950s could have easily cause certain kinds of cancer from the radiation and Williams tries to prove this. She gives evidence supporting her claim combined with her personal experience while living in Utah. In Salt Lake City, Utah lived a young women by the name of Terry Tempest Williams. At a young age Williams knew the difficulties of death when her mother passed from breast cancer. Her mother, grandmothers

Similar Essays

Inequality In Retail Sector Essay

2911 words - 12 pages mechanism and social status from shopping in a store, a shift should be made by paying more attention to the working conditions of workers who manufactures the good (mostly in developing nations) and the workers who sells the product (sales associates). BibliographyWilliams, Christine. Inside Toyland: Working, Shopping, Social Inequality. California: University of California Press, 2006. VIP- Very Important Person Panopticon is a type of HYPERLINK

Essay On Dreams And Escape In The Glass Menagerie

1020 words - 4 pages Dreams and Escape in The Glass Menagerie       The dream of escape is the focal point in the play, The Glass Menagerie, by Tennessee Williams. Although each character wants to escape from a different reality, they all feel the need to get away. The father is the most successful in his escape - he leaves the family and doesn't look back. Laura, Amanda, Tom, and Jim, are not as fortunate, they seem to be stuck throughout the play. Jim seems

Social Changes: Parenting And Work Flexibility

1785 words - 7 pages , and Family. Oxford: Oxford UP, 2011. Print. Shows, Carla, and Naomi Gerstel. "Fathering, Class, and Gender: A Comparison of Physicians and Emergency Medical Technicians." Gender & Society 23.2 (2008): 161-87. Print. Stone, Pamela. Opting Out?: Why Women Really Quit Careers and Head Home. Berkeley: University of California, 2007. Print. Williams, Christine L., Chandra Muller, and Kristine Kilanski. "Gendered Organizations in the New Economy." Gender and Society 26.4 (2012): 549-73. Web. Williams, Joan. Reshaping the Work-family Debate: Why Men and Class Matter. Cambridge, MA: Harvard UP, 2012. Print.

Life After Rape, This Story Is About A Young Girl Who Was Raped At A Baseball Game

1980 words - 8 pages It was like a dog without a name or a fish without water; it's a feeling you want to go away, but sticks and sticks like glue on paper. You try to pull it off, but it just ends up tearing. Tearing through everything that you have worked to make right.A young girl, Christine by name, walks this shadow everyday. People point and laugh as she walks down the halls, they don't see the good inside of her, and they only see her faults. They don't call
Le Grinch VF | 風来のシレン2 | Prison.Break.S05E08.Nachkommen.German.Dubbed.HDTV.x264-ITG