Background of the Study
Hawaii’s fruit cake or popularly known as “happy cake” is Hawaii's most famous and delicious cake which was originally made of pineapple, roasted macadamia nuts and fresh coconut. It was founded by Dick Rodby in 1967 and first served at the legendary restaurant at Kemo’o Farm in Wahiawa. As the days passed, Hawaiian cake became popular all over the country and orders have been their regular guest, until later throughout United States people begun to order this delightful fruit cake from Kemo’o Farm which adds to its popularity that led to the business’ success (happycake, 2012).
In addition, few years later Dick Rodby sold the company to Owen O’Callaghan which the latter join the organization that make the business developed and amend in a new direction with a new name which is “Happy Cake”. In the later years, Hawaii’s fruit cake’s style and ingredients was repeatedly innovated by a lot of bakers of Hawaii, as well as to the other countries that result to the different styles and additional ingredients the Hawaiian cake now offer. Hawaiian cakes have been used as wedding cakes in Hawaii and it has been developed into a lot of flavors (Hill, 2011).
The Hawaiian cake that the group is planning to innovate was one of the evolved Hawaiian cakes. In which we make evaporated milk as alternative of coconut to make it creamier, and macadamia nuts to banana fruit or mango fruit to add its fruity sweetness came from natural fruits topped with cheese that collided the sweet and salty flavor, sprinkle with a very healthy and nutritious moringa leaves into one delicious and delightful cake.
Name of the Business
The name of the business is SwiTooT. This name was decided and created by the proponents of the business which will be the partners in the operation. The name was conceptualized from the root word sweet tooth which every person have a strong liking or cravings for sweets.
Statement of the Problem
The proposed business’ potential problems would be how to capture market share in a short period of time, how to get the trust of the potential customers, how would we offer the innovated and additional flavors and to know if the business is stable and feasible for long-term plans.
Objectives of the study
• Know the feasibility of putting up Hawaiian cake business
• Introduce the product effectively and efficiently
• Capture market share along with the main competitors
• Gain and maximize profit
• Provide employment and job opportunities
The group conducted a random sampling survey inside the school campus in which we give 50 sampling questionnaires to random...