It’s 2:00pm Friday and the office is buzzing! Melissa Piquette is working full steam ahead putting the finishing touches on next week’s blog post. She is an Internet marketing consultant for Minacs Marketing Solutions, a big marketing player in the automotive marketing sector.
The goal of the interview is to capture a snapshot of an Internet marketer on the move. I chose Melissa Piquette for this interview because I work side by side with her and know how dedicated she is to the industry.
Melissa Pitqute is 27 years old; she was born in Colorado Springs, Colorado and attended the University of Wisconsin Stout. She majored in business with a minor in marketing.
From the beginning, Melissa knew Internet marketing was huge, but did not realize that social media was going to have a serious impact until after college.
Melissa takes a phone call from a Michigan dealership; they speak weekly to talk about social media metrics, blog article ideas and social status updates. After the call I squeezed in a question about a time when things were hectic around the office where she had to overcome a situation.
Melissa tells me about a time when one of the clients was not happy due to a printing error. “I was able to calm the client down and rectify the situation by offering the mailer to them free of charge (which I got approval on from management) and offered a discount on their next one. The key was to stay calm, come up with an idea to help smooth things over, and offer an apology regardless of it being your fault or not”.
As Melissa explains the situation, I get a sense of excitement in her voice. She is upbeat, knowledgeable and confident while easing tensions with clients!
I asked another question…
Melissa what do you like about your career so far? Melissa, “That it’s broad and can take me anywhere; I could adventure...