Russell Landing Marina Needs Assessment Essay

661 words - 3 pages

With the achievements of Russell Landing Marina (RLM), the problem of accounting for the expenses incurred year to year becomes paramount in remaining profitable. As identified earlier, the few causes of the problem are related to the fact that the marina does not serve the standard population. The business model that the marina uses allows them to remain profitable with a specified number of employees with their specific functions. However some years depending on the number of soldiers that are deployed at any given point in time can affect profits just based purely on the fact that the customers as well as their families are taken away due to their commitments in the military.
In conducting a “needs assessment” on the marina involves a thorough analysis of where RLM is and where they need to be. The present position of RLM is that they have a designated number of employees with their specific function depending on the season of operation. The manager and a handful of recreation assistants work year round to ensure the keep up of the grounds as well as the handful of customers that come by in the cooler months. During the summer months, many recreational aides are hired to account for the influx customers due to the warmer weather in the summer months. These seasonal employees also are responsible for maintenance of the grounds as well due to the plentiful sunlight increasing the growth of the local fauna. As a note, grounds keeping is also based on the number of customers for the day, essentially the less customers the more maintenance is accomplished.
RLM wants to be at a point where they can determine a particular workload for a period of time and not just on a day to day basis. Daily work can be scheduled particularly easily based on the weather and temperature. The general consensus with customers is that cooler weather results in less of an impulse to be near the water as water based activities are correlated with warmer weather. (Shrestha, Alavalapati,...

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