Target Essay

3968 words - 16 pages

Company Profile and History
Target Corporation is an upscale discounter providing high quality, on-trend merchandise at attractive prices in a clean, spacious and guest friendly store. Target Corporation also operates their online business at Target.com . According to the company' history report Target began as Marshall Field & Co in 1881 then in 1902 George Dayton opened a Goodfellows in downtown Minneapolis. One year later they founded their first Dry Goods Store and in 1911 they became known as the Dayton Company. In 1962 they opened their first Target store selling discounted merchandise. In 1967, the Dayton Company had their first public offering of common stock, and then in 1969 they merged with J.L Hudson Company to become the Dayton Hudson Corporation. The seventies brought bigger and better things for the company; in 1975 Target became the number one revenue producer for the Dayton Hudson Corporation. Dayton Hudson Corporation became the seventh largest U.S. retailer in 1978 when they acquired Mervyn's.
In the eighties Target was able to introduce electronic scanning with the checkout to become more efficient in all of their stores by expediting distribution center delivery processes. The nineties brought big successes for Target as they acquired Marshall Field's and opened their first Target Greatland in 1990. In 1995 with the introduction of their new credit card they also opened their first SuperTarget in Omaha, Nebraska. The new millennium brought about major change for the company as they changed their name in 2000 from the Dayton Hudson Corporation to Target Corporation. In 2004 they sold Marshall Field's and Mervyn's to solely concentrate on Target .
Target's Vision Statement
Target's mission statement is based on four key elements they believe is essential to their business: consistently delighting their customers, creating an efficient workforce, generating consistent growth for shareholders, and investing back in the communities. Target published for the first time in 2004 their Corporate Responsibility Report. This report provides information on Target's social, environmental, economic initiatives, and how well they are performing. Target's social programs vary from community to community but also are implemented from a global perspective.
Target's Objectives
To accomplish the aforementioned vision statement, Target has come up with many different ways to fulfill their goals. Target has been trying to delighting their customers for years. They are constantly looking for better prices to fulfill their credo of, "Expect More. Pay Less." ...

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