The Control Large Players Have On Mass Media

979 words - 4 pages

Mass media, with its functions to inform, to educate and to entertain, is one of the most important issues in the United States because of the way it has been manipulated to cater the demands of various groups, such as partisan bias, sensationalist journalists as well as the government. Such is the problem for the modern and enlightened public; since people now have access to various areas to get news reports, the media apparently lacks the way to properly distribute truthful and factual information about events happening locally and internationally and those that are included in the sphere of public interest. Control and manipulation as well as the inability to access information about the matter, lay as the major obstacles that disable the enlightened public to fully achieve the truth behind everything that matters as news and thus the truth becomes veiled in various forms of agenda – whether private or public interest.
It is crucial to take note that the enlightened media has access to various variables that can enable them to get more information aside from relying on traditional media. The Internet, for instance, made it possible for people to gather information about a certain event but due to media blocking, sequestering, narrowcasting and media consolidation, these information cannot be tested or validated as the media is being controlled by various major players interested or included in such situation. This renders the information, whether true, invalid. Jorg Matthes (2010) asserts that “political issues are often ambiguous and subject to different interpretations or perspectives” (5) because of framing, usually suggested by political elites in order to hide information they do not want the public to know. These frames tend to act as a barrier or a filter to only report information that are usually useless in revealing the truth about the situation, and framing disables the public to know the truth or the other side of interpreting the event. One example of this is the recent disaster that happened to Flight MH370, which took long time for the people to know the truth about what happened to the flight and its passengers. Although it was disclosed that it crashed into the sea with no survivors left (Branigan 2014), people were misinformed through the three-week course of finding the lost airplane. This is an example of framed news reports since after various analyses, opinions that were published, and even conspiracy theories, the Malaysian government concluded that it has crashed into the sea without revealing any solid evidence – such as the black box – making a lot of information about it hidden from the public.
Another important issue that concerns the revelation of truth to the public is that media is being controlled by powerful groups. “Powerful groups, especially governments and large corporations, shape the news in range of ways… Advertising is another powerful influence on commercial media” (Bhargava 248) shows that...

Find Another Essay On The Control Large Players Have on Mass Media

The Effects of Mass Media on Youths

1758 words - 7 pages cigarettes changed. Before Marlboro's publicity, a man that smoked would have been considered feminine. After Clarence Hailey Young, cigarette smoking was viewed as a masculine and rugged habit.On the whole, mass media is made up of internet, video games, music, television, newspapers, magazines, and other means of reaching large audiences. Social media, though technically not considered mass media by many experts, is a way of communicating with

The Effects of Mass Media on Youths

1758 words - 7 pages cigarettes changed. Before Marlboro's publicity, a man that smoked would have been considered feminine. After Clarence Hailey Young, cigarette smoking was viewed as a masculine and rugged habit.On the whole, mass media is made up of internet, video games, music, television, newspapers, magazines, and other means of reaching large audiences. Social media, though technically not considered mass media by many experts, is a way of communicating with

The Effect of Mass Media on Society

2045 words - 9 pages In today’s society, the mass media plays a major role in how people: think, feel and behave in their daily lives. Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth. The mass media impacts so many globally because of the messages that are sent out through things like billboards, TV, and magazines

Mass Media and the Effects on America

823 words - 4 pages -influence-on-american-culture/). But how has this affected America? People have always craved a sense of conversation and knowing. Before mass media, the only way stories got passed on through person to person and generation to generation was through storytelling and teaching. But, today no one has to wait. Electronic media and mass media has given people the opportunity to learn anything they want to know in matter of seconds. As this is good

The Mass Media Monster

1198 words - 5 pages no longer have an effect. Next time a person watches their television, or a movie, hopefully after reading this essay they will have a different outlook and perspective. Yes, the media is entertaining, but understand that what is being portrayed is not always realistic or healthy. Next time that model is on the television, do not be jealous of their perfect figure, feel remorse that they haven't eaten in a week or more and probably feel like a zombie. It is time that the general public wakes up and starts to take control of their own lives, instead of being controlled by the mass media monster.

The Influence of Mass Media on the Young Male Image

1828 words - 7 pages Mass media creates a stereotype promoting an image of how a young man should act, appear, or resemble in today's society. The media has a great influence over what we view and hear as a society and it can have an effect especially on a younger men and the image that they want to portray. Moreover, the media has a lot to do with the image we perceived in our minds and young men are easily perusable by what they see or hear. With the media

The Influence of Mass Media on Youth Culture

4473 words - 18 pages The Influence of Mass Media on Youth Culture 1 . . . Introduction What is the mass media? The dictionary tells us that it is: "those means of communication that reach and influence large numbers of people." (Collins Pocket English Dictionary, 1981 edition) To many people, however, it is something much more sinister - a monster that seeks to manipulate and control public opinion. A flotilla of

The Impact of Mass Media Advertising on Society

1107 words - 4 pages advertisement completely seems inefficient, authorities have taken steps to regulate the content of advertisements, therefore minimizing the negative impact of mass media advertisements as advertising has become so powerful and so subtle that consumer accepts most of it impetuously. It has been truly integrated with daily life and stimulates the ‘want’ in a society and belittling the true meaning of ‘need’. Advertisers are heavily targeting youth, as

The Influence of Mass Media Advertising on Consumer Behavior

1542 words - 6 pages . The outlets of mass media include, but not limited to billboards, Internet, magazine, television, and radio. Mass media advertising generally dwells on multiple outlets and tends to be consistent when it comes to visually branding their image. This serves the purpose of generating consumer’s association with specific value and concepts with the company’s products. In order for the advertisement to be effective and receptive, advertisers use

The Influence of Mass Media Advertising on Consumer Behavior

987 words - 4 pages about the brand or product, typically one that is reflected in a person's behavior. The purpose of advertising itself is to persuade audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services (Curtis, 2012). In order to help achieve the success of advertisement, mass media is being used as the ultimate transmitter of advertisement to the consumer. The success of advertisements can be determined by

The World of Mass Media

1138 words - 5 pages important role when it comes to delivering news. They are responsible for having the most accurate information in a story and reliable sources as evidence to back it up. Media workers need to have social skills, and the ability to talk to people. It is one of the many ways in which a reporter finds out what is going on. They need to be able to present the news in a clear concise way that is easy for listeners to interpret and understand. “You need

Similar Essays

Why The Ideals Promoted By Mass Media And Advertising Industry Have A Negative Impact On People?

825 words - 4 pages The past century has witnessed the tremendous technological advancement in cosmetic surgery and slimming activator, which has added impetus to the unprecedented prosperity of cosmetic industry. In attraction to potential customers, mass media and the advertising industry have been swamping the general public with ever-upgrading promulgation of ideal beauty with slenderer figure, more porcelaneous skin as well as more delicate facial features

Politics And Businesses Control Over The Mass Media

1074 words - 4 pages their inner agenda directly or indirectly over the masses. A further description of mass media is central media which involves an inability to broadcast unspoken knowledge or perhaps it can only transfer negative report and attempt to manipulate large groups of people through media outlets, for the benefit of a particular political party and or group of people and prejudice or otherwise, headed for favouring a certain individual. The media system

With Particular Reference To Television News, Assess The Role That The Mass Media Have In Shaping "Reality"

1759 words - 7 pages television is the most common home based leisure activity for men and women in the UK [and other western countries as well]" (Macionis and Plummer, 2002: 712). This indicates that television is likely to have an impact on the way people shape their ideas and how they view reality. The mass media has been around since the printing press and since newspapers started becoming commonplace. Since the beginnings of mainstream media those at the top have

Does Media Have Too Much Control Over Our Society Today?

902 words - 4 pages not. Cell phones now have internet, television and radios have more channels, and most people are on social media siteors such as Facebook, Twitter, and Instagram. There are five major companies who own ninety-five percent of the media: Time Warner, Viacom, Vivendi Universal, Walt Disney, and News Corp (Shafi, Positive). Unfortunately, media has a tendency to be bias and fail to elaborate on the opposing side’s arugment (N/A, Invasion). The
LL Cool J | Jupiter felemelkedése | 第45集