The Pwerful Functions Of Television Essay

1369 words - 6 pages

It is an undeniable fact that, television acts as a very powerful tool of controlling our mind. Since the television first appeared in the early 20th century, it has impacted people's lives for many generations. The information that we obtain from various TV programs impinges on our individualities in some way. Namely television has become the most powerful tool which can insensibly convert the manner in which viewers think and experience. When the television is becoming a part of social culture, people are unwittingly get stuck and spend more spare time on watching TV. Even though the Internet, which acts as the fourth media, is dismantling people’s concentration seriously, the dominant-hegemonic position of television will exist for quite some time as well as influence the behaviors of the public to a large extent. Indeed, as John Fiske said, “Television-as-culture is a crucial part of the social dynamics by which the social structure maintains itself in a constant process of production and reproduction: meanings, popular pleasures, and their circulation are therefore part and parcel of this social structure” (1987:1). It seems that the television holds powerful functions on changing structure of society and perspectives of people.
   After working and studying all day, most people expect the moment that they can sit on the sofa and watch their favorite TV shows without tense and anxiety. However, entertainment is the most simple function which television undertake. This primary function is not enough to draw as much as attention of audiences because other medium can also achieve easily.When it comes to other medium, the radio and the newspaper have to be mentioned. Although the radio has sound, television provides both sound and visuals. This character of the television makes it a unique medium which permit us to see the world from our own rooms. Moreover, television is better at offering facial expressions and other images more real and vivid, as well as providing the emotional impact on viewers by showing updated news in action. And these are what the newspaper fail to do. As is know to all, television keeps people inform of the events intuitively and timely. For example, when some disasters happened in different areas, such as flood, earthquake, and typhoon, news journalists always rush to the scene and report the situation live to viewers through vidicon. Then the studio will connect the signal and deliver the image and sound to every family. So you see, even if you are at home, you can know the news on TV.
  It is considered diffusely that a main medium is good at propagating civilization, so television is supposed to make more contribution. Thus, debates over TV's primary purposes have never stopped. From my perspective, the main function of television should be educational. Educational TV programs can provide people with update information that is often difficult to learn from books. In the modern society, it is necessary for people...

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